Green Awards 2008 Launched

The Green Awards 2008 have been launched, aiming to celebrate excellence in communicating sustainability. The closing date for entries is 10th September 08.

The judging panel will consider design and media, along with sustainability of approach and messaging.

CATEGORIES

-  Best Green Audio-Visual (including TV & cinema) - This award is open to commercials that have been broadcast on TV or in the cinema in the UK. Maximum length: 60 seconds.

-  Best Green Campaigner - This new category aims to recognise those individuals that have decided to tackle environmental initiatives on their own with limited resources and who have made a big media impact. This could be within their community, regionally or nationally using any campaign methods.

-  Best Green Direct Mail - Judges will pay special attention to the use of recycled or biodegradable materials and environmentally friendly chemicals and inks. Smaller mailing packs and better targeted distribution resulting in reduced quantities of mailed volumes will also be considered.

-  Best Green Integrated Campaign - This award is for a campaign that creatively and efficiently communicated a green message across multiple media channels.

-  Best Green Internal Communications - For campaigns driving behavioural change from within the organisation so that staff can act as brand ambassadors and support the organisation’s external positioning. This can take the form of e-mail, personalised mailings, workshops, training days, corporate video, etc.

-  Best Green International Campaign - A new category this year for campaigns produced in or outside the UK, published globally in more than one country.

-  Best Green New Media - This award is open to online marketing, e-shot, podcast and virals that have successfully communicated a green message.

-  Best Green Outdoor (includes Underground) - Entries are invited for any outdoor or underground poster that has communicated a sustainable or green message in a clever, creative way.

-  Best Green Packaging - There is now greater demand from the consumer for to carefully choose how to package goods. Entries must demonstrate effective use of recycled, recyclable or biodegradable materials as well as creative overall design.

-  Best Green PR Campaign - This award is for the best campaign that most effectively uses public relations to generate publicity in order to build awareness or support corporate values on community, social, ethical or reputational issues.

-  Best Green Press - This award is for any individual advertisement or part of a campaign, that has been published in the UK, either in the nationals, locals, magazines or freesheets.

-  Best Green Radio - Entries should have been aired on a national, or local commercial radio station in the UK, and should communicate a green or sustainable message. Maximum length: 60 seconds.

-  Best Green Website - For this award the judges will consider the aesthetic of the website, the ease of navigation and its interactivity (flash animations, audio and video content, plugs-in etc).

For further information and to enter for the awards please visit: www.greenawards.co.uk

The closing date for entries is 17th September 08.